So You're Ready to Brand?
Hi, there. This week I would like to build upon last Tuesday's post about branding. I will provide a simple, quick brand checklist to consider before reaching out to a graphic designer or brand strategist. A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product service over another. —Seth Godin Brand Checklist Define who you are and define the service and/or product you would like