Hi, there. This week I would like to build upon last Tuesday's post about branding. I will provide a simple, quick brand checklist to consider before reaching out to a graphic designer or brand strategist. A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product service over another. —Seth Godin Brand Checklist Define who you are and define the service and/or product you would like

Info source Hi there, everyone. Today I'd like to briefly discuss why having a visual strategy is vital for your social media presence. Understanding the mood you want to convey on social media is an important step in defining your visual identity. Taryn Oshiro-Wachi So that means the visual aesthetics that go along with your social media captions are just as important, if not, more. Surprisingly, creating eye-catching and branded social media designs isn't complicated. Howev

Color does not add a pleasant quality to design - it reinforces it. —Pierre Bonnard Hi there, everyone. Today, I'm going to build on the theme of color and talk about color theory. Definition Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces. How should I use color with my brand? Monochromatic schemes use a single color, but with variations of tints, shades and tones of th

A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. —Scott Cook In other words, branding is what people say about you when you're not around. It's your reputation. It's your identity. It's your "why". And the design is the ambassador of the brand. Key Steps Clarify your why/mission and your core brand values. Define your services in about 1 to 2 sentences. Now, develop your logo, brand colors. fonts and visuals with a graphic desi

Hi there, everyone. Today I'm quickly talking about how to utilize color for your brand. Color does not add a pleasant quality to design - it reinforces it. —Pierre Bonnard Begin by: Selecting a dominant color (aka, background) Selecting a secondary color Selecting an accent color (use to highlight important aspects) Example Thank you for reading and viewing. A quick talk, though hopefully guiding you in the right direction for utilizing color for your brand. Reminder that I