Hi there, everyone. Today, I'd like to provide a list of questions to walk through to know if your logo is right for you and your brand. I call it the "Logo Test". The strongest logos tell simple stories. —Sol Sender Q1 Is it appropriate to the brand? Q2 Is it appropriate for the target audience? Q3 Is it committing any logo crimes? e.b. Overusing gradients, relying on color for legibility, infringing on copyrighted materials, falling within a common logo cliche? Q4 Do the co

Hi there everyone. Today, we're revisiting color and how we perceive what certain colors mean. Color does not add a pleasant quality to design. It reinforces it. —Pierre Bonnard Definition Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. Red Anger, danger, warmth and passion. Can increase heart rate and raise b

Hi there. Today we're revisiting the essential elements every brand should have. Design is the silent ambassador of your brand. —Paul Rand Definition A brand is a public image, reputation or identity conceived of as something to be marketed or promoted. Logo First, every brand needs a logo. Without it, it's hard to identify a brand. Therefore, it's the most important element of your brand. Color Palette Next, get your color palette together. Colors are key because they highli

Info source Today, I am discussing what typography is and how it plays a key role in any design. Typography gives character and plays an emotive role in every design, even if you don't notice it! —Anonymous What is typography? Typography is the art of arranging letters and text in a way that makes the copy legible, clear and visually appealing to a viewer. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific mess