The Logo Test
Hi there, everyone. Today, I'd like to provide a list of questions to walk through to know if your logo is right for you and your brand. I call it the "Logo Test". The strongest logos tell simple stories. —Sol Sender Q1 Is it appropriate to the brand? Q2 Is it appropriate for the target audience? Q3 Is it committing any logo crimes? e.b. Overusing gradients, relying on color for legibility, infringing on copyrighted materials, falling within a common logo cliche? Q4 Do the co