Hi, welcome back to the blog. Today we're discussing the brand identity. Brand identity is a system used to guide how one influences public perception of a brand. Syles come & go. Good design is a language, not a syle. —Anonymous Irreplaceable brands start with a clear plan. People don't just remember your logo. However, more importantly, they remember your brand. All brand elements such as typography, photography, colors, tone of voice, and logo work together to strengthen

Hi there. Today we're covering why fonts matter. Font choice is undoubtedly crucial in the communication of your brand. Check out some tips I found for beefing up your font decisions. You can't make a great ad without good typography. —Anonymous Branding – A font you select should carry the character and spirit of your brand. So it will be imperative to match the font style with the brand's character. Legibility – It's always a good idea to pick fonts that are legible otherw

Hi there. Today we're building upon a previous blog post. Font psychology is the study of how different fonts impact emotions. Understanding how a font can be interpreted can go a long way in picking the right font for your marketing and branding decisions. Below, I will show the emotions associated with the major font categories. You can't make a great ad without good typography. —Anonymous Font Category Emotions Serif fonts – formality, authority, trust, and respect (Ex Fo

Hi there. Today we're building upon last week's blog post. Font psychology is the study of how different fonts impact emotions. Understanding how a font can be interpreted can go a long way in picking the right font for your marketing and branding decisions. Below, I will show the emotions associated with the major font categories. You can't make a great ad without good typography. —Anonymous Font Category Emotions Serif fonts – formality, authority, trust, and respect (Ex F