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    Has Your Logo Passed The Logo Test?

    Has Your Logo Passed The Logo Test?

    Hi there, everyone. Today, I'd like to provide a list of questions to walk through to know if your logo is right for you and your brand....
    What's a Brand Ladder?

    What's a Brand Ladder?

    Info source: Creative Strategy & the Business of Design by Douglas Davis Hello there. Today I'd like to briefly discuss what I learned...
    Let's Talk Segmentation

    Let's Talk Segmentation

    Info source: Creative Strategy & the Business of Design by Douglas Davis Hi there. Today I'd like to briefly discuss another left-brained...
    Minimalism

    Minimalism

    Info source Minimalism isn't about removing things you love. It's about removing the things that distract you from the things you love....
    Color Psychology

    Color Psychology

    Hi there everyone. Today, we're revisiting color and how we perceive what certain colors mean. Color does not add a pleasant quality to...
    Essential Brand Elements

    Essential Brand Elements

    Hi there. Today we're revisiting the essential elements every brand should have. Design is the silent ambassador of your brand. —Paul...
    Navigating Your Social Media

    Navigating Your Social Media

    Info source Hi there, everyone. Today I'd like to briefly discuss why having a visual strategy is vital for your social media presence....
    Color Your Brand

    Color Your Brand

    Color does not add a pleasant quality to design - it reinforces it. —Pierre Bonnard Hi there, everyone. Today, I'm going to build on the...
    Do You Know Your Brand?

    Do You Know Your Brand?

    A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. —Scott Cook In other words, branding is...
    How to Color

    How to Color

    Hi there, everyone. Today I'm quickly talking about how to utilize color for your brand. Color does not add a pleasant quality to design...
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    Brand Identity

    Brand Identity

    The 7 Font Rules

    The 7 Font Rules

    Font Psychology Revisited

    Font Psychology Revisited

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