Get Your Brand Elements Checked
Hi there. Today we're revisiting the essential elements every brand should have. Design is the silent ambassador of your brand. —Paul...
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Color Psychology
Hi there everyone. Today, we're revisiting color and how we perceive what certain colors mean. Color does not add a pleasant quality to...
What's a Brand Ladder?
Info source: Creative Strategy & the Business of Design by Douglas Davis Hello there. Today I'd like to briefly discuss what I learned...
Minimalism
Info source Minimalism isn't about removing things you love. It's about removing the things that distract you from the things you love....
Color Psychology
Hi there everyone. Today, we're revisiting color and how we perceive what certain colors mean. Color does not add a pleasant quality to...
Essential Brand Elements
Hi there. Today we're revisiting the essential elements every brand should have. Design is the silent ambassador of your brand. —Paul...
Do You Know Your Brand?
A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. —Scott Cook In other words, branding is...
How to Color
Hi there, everyone. Today I'm quickly talking about how to utilize color for your brand. Color does not add a pleasant quality to design...
Generalization vs. Specialization
Good design is good business. — Thomas Watson, Jr. Hello again! This morning I'll fill you in by briefly comparing and contrasting...
Would You Charge $5,000 for a Logo?
Would you charge $5,000 for a logo? $1,000? $500? $100? $50? Pricing is a big part of your livelihood as a freelance designer; however,...
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