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Brand Identity

Hi, welcome back to the blog. Today we're discussing the brand identity. Brand identity is a system used to guide how one influences public perception of a brand.

Syles come & go. Good design is a language, not a syle. —Anonymous

Irreplaceable brands start with a clear plan. People don't just remember your logo. However, more importantly, they remember your brand. All brand elements such as typography, photography, colors, tone of voice, and logo work together to strengthen your brand's perception. The most popular logos garner respect not only because they are designed well, but because people care about their brand.

What are some of your favorite brands? Why?

Thank you for reading. What are your favorite fonts and font pairs? Share in the comments below. These are just important elements to make it what you want. Info cited from IG: @dinewo.c. As a reminder that I offer a FREE one-on-one preliminary session with me to discuss all of your design needs. Click here to book the session.


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