Color Psychology



Hi there everyone. Today, we're revisiting color and how we perceive what certain colors mean.

 
Color does not add a pleasant quality to design. It reinforces it. —Pierre Bonnard

Definition

Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people.

 

Red

Anger, danger, warmth and passion. Can increase heart rate and raise blood pressure, and be overwhelming if used too much.


Yellow

Positive, optimistic and energetic. Good for point of sale messaging and calls to action.


Blue

Trustworthy, calm and peaceful. Often used in banking. Light blue can be relaxing, while dark blue can signify strength and reliability.


Green

Growth, rebirth, nature, stability, endurance and abundance. Has a balancing or harmonizing effect and is often used in relation to wealth.


Purple

Nostalgic, sentimental and sophisticated. Symbolizes wealth and luxury.


Brown

Honesty and simplicity. Often used for organic companies and can bring warmth and wholesomeness to designs.


Black and White

Black - bold, powerful, classic, confidence and sophistication. White - simplicity and purity. Considered neutral and conveys cleanliness and minimalism.



Thank you for reading. Understanding the psychology of colors should steer you in the direction of what you want your social media or branding materials to convey. Reminder that I offer a FREE one on one preliminary session with me to discuss all of your design needs. Click here to book the session.