Color Your Brand


Color does not add a pleasant quality to design - it reinforces it. —Pierre Bonnard

Hi there, everyone. Today, I'm going to build on the theme of color and talk about color theory.

 

Definition


Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces.

 

How should I use color with my brand?


 

Monochromatic schemes use a single color, but with variations of tints, shades and tones of the color. This scheme is very easy on the eyes; since the colors naturally go well together, they create a soothing effect.


Analogous color schemes use a few related color-one color is the dominant color, while other support it. The supportive colors enrich the scheme and make it more visually appealing.


In their most basic form, complementary schemes consist of only two contrasting colors (for examples, a dominant green color and an accent red color). This scheme works well if you want to attract attention.

 

Thank you for reading. Now, through monochromatic, analogous and complementary color theory, understand the colors of your brand and the appeal to your target audience.


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