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Do You Know Your Brand?

A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. —Scott Cook

In other words, branding is what people say about you when you're not around. It's your reputation. It's your identity. It's your "why". And the design is the ambassador of the brand.


Key Steps

  1. Clarify your why/mission and your core brand values.

  2. Define your services in about 1 to 2 sentences.

  3. Now, develop your logo, brand colors. fonts and visuals with a graphic designer.


Thank you for reading. May understanding and acknowledging the aforementioned key steps help you start, maintain and/or keep up with your brand.

Reminder that I offer a FREE one on one preliminary session with me to discuss all of your design needs. Click here to book the session.


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