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The Logo Test

Hi there, everyone. Today, I'd like to provide a list of questions to walk through to know if your logo is right for you and your brand. I call it the "Logo Test".

The strongest logos tell simple stories. —Sol Sender


Is it appropriate to the brand?


Is it appropriate for the target audience?


Is it committing any logo crimes? e.b. Overusing gradients, relying on color for legibility, infringing on copyrighted materials, falling within a common logo cliche?


Do the colors feel right for the brand's personality? e.b. sports logo = bold and dynamic. Fashion logo = elegant.


Does the typography, if any, suit the brand?


Does the typography, if any, compliment the logo?


Is it distinctive and memorable? Does it stick in your mind after seeing it once or twice?


Can it be reproduced in all sizes and formats that is required by the client?


Is it legible in all sizes and formats required?


Thank you for reading. Do these questions help you understand your logo more? Is there something you need/missing that you need help with? Reminder that I offer a FREE one on one preliminary session with me to discuss all of your design needs. Click here to book the session.


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