Hi there. Today we're building upon last week's blog post. Font psychology is the study of how different fonts impact emotions. Understanding how a font can be interpreted can go a long way in picking the right font for your marketing and branding decisions. Below, I will show the emotions associated with the major font categories.
You can't make a great ad without good typography. —Anonymous
Font Category Emotions
Serif fonts – formality, authority, trust, and respect (Ex Fonts: Sanchez, Arvo)
Sans Serif fonts – sophistication, trust, modernity, and simplicity (Ex Fonts: Montserrat, Nexa)
Script fonts – creativity, femininity, whimsy, and stability (Ex Fonts: Sacramento, Great Vibes)
Decorative fonts – quirky, originality, flexibility, and chivalry (Ex Fonts: Six Caps, Coco Biker Heavy)
Thank you for reading. What are your favorite font categories? Share in the comments below. Info cited from IG: @kizkopop_. Reminder that I offer a FREE one on one preliminary session with me to discuss all of your design needs. Click here to book the session.